Aveda Blonde Revival Purple Toning Shampoo

Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result. Low-lather blonde toning shampoo developed to maximize toning benefits while cleansing hair. This purple shampoo has a sulfate cleanser-free formula, gently cleanses without stripping hair.

Sulfate cleanser-free formula developed with a low lather to maximise toning benefits as it gently cleanses hair without stripping. When used with blonde revival™ purple toning conditioner, this triple-action system delivers a brighter, illuminated beautiful blonde result after just one use:

• Reawakens salon-fresh blonde colour – This shampoo for blonde hair has violet rich pigments which help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result.
• Revives softness – A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand.
• Restores smoothness – Instantly resurfaces the hair fibre leaving it feeling smooth and healthy.

Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising.
Apply to wet hair. Leave in 1-3 minutes.
Rinse thoroughly.
Toning results can vary.

TOP TIP: For extra lather, first shampoo with your regular shampoo and then follow with Blonde Revival Shampoo for your second shampoo.